Cookie Policy

The Equine and Livestock Insurance Company Limited trading as The Insurance Emporium

We ask that you read this cookie policy carefully as it contains important information on who we are and our use of cookies or similar technologies on our website. This policy should be read together with our privacy policy, which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and supervisory authorities in the event you have a complaint.

The Insurance Emporium Logo

Who we are

This website is operated by The Equine and Livestock Insurance Company Limited trading as The Insurance Emporium. When we refer to “we” “us” and “our” in this notice it means The Equine and Livestock Insurance Company Limited, The Insurance Emporium and Appointed Representatives.

When we say “you” and “your” in this notice, we mean anyone whose personal information we may collect, including:

  • anyone seeking an insurance quote from us or whose details are provided during the quotation process;
  • policyholders and anyone named on or covered by the policy;
  • anyone who may benefit from or be directly involved in the policy or a claim, including claimants and witnesses.

Our website

This cookie policy only relates to your use of our website,


A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies and tracking technologies such as JavaScript libraries and single-pixel gifs on our website. These help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of the referring website. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.

Our use of cookies

We use cookies and other similar tracking technologies on this website to:

  • recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
  • obtain information about your preferences and use of our website;
  • keep track of the products and options you choose to allow to complete your purchases;
  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements; and
  • make your online experience more efficient and enjoyable.

For further information on cookies generally visit or

Types of cookies

Here are the types of cookies we use, what they’re used for and some examples of how we use them.

Session Cookies

These help you to carry out some essential functions on our sites, such as maintaining details of a transaction. They also help by minimising the need to transfer information across the internet. They are not stored on your computer and they expire when you terminate your browser session.

Cookie Name

Strictly necessary cookies

These cookies are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided.

Cookie Name
__stripe_mid, __Stripe_orig_props, __stripe_sid, lang, checkout-test-session, country
Stripe Payment
filter-CAT, filter-DOG
Site functionality

Performance cookies

These cookies collect information about how you use our website, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our website works.

Cookie Name
_ga, _gid, OTZ, _dc_gtm_UA-90891006-1 _gat_UA-90891006-1
Google Analytics
Browser Preferences
Website Statistics
Maintain Security
Google Maps
Used by Google to store user preferences and information of Google maps
_hjIncludedInSample, ajs_anonymous_id, ajs_group_id, ajs_user_id,, hubspotutk, intercom-session-c5ke8zbr, mp_34b2c3939599013bd0c86fabf1ed8c70_mixpanel, mp_6d7c50ad560e01715a871a117a2fbd90_mixpanel, mp_hj_mixpanel, _gaexp, __hstc, _gcl_au, _ga
Monitor user behaviour
Anonymously tracks user behaviour
This cookie provides the coordinating reference for information on the customer’s activity during the session. The timestamp enables us to identify extended periods of inactivity and so classify those as a new session.

Functionality cookies

These cookies allow our website to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.

Cookie Name

Tracking cookies

These enable us to recognise repeat visitors to the site. By monitoring this information we're able to make improvements to our sites.

Cookie Name
Tracks how site was accessed
uetsid, MUID, MUIDB
Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie
fr, datr, sb
Keep statistics of what videos from YouTube the user has seen.
CTM.MVT, CTMMVT, CTMJourney, CTMRedirect
Assists in quote process
Helps maintain privacy
This cookie ensures that all data from one customer is sent by the system to the same database or real-time server.
This cookie allows us to tie together customer activity between customer sessions using the uvt reference.
CTM.MVT.Session, CTMMVT_Session, stodkey

The following Advertising cookies are used on our site:

Google Adwords

These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at


These cookies analyse the success of our advertising campaigns on Facebook by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across Facebook. You can control the information Facebook uses to show you ads at

Double Click (Google)

This cookie analyses the success of our advertising campaigns across the internet by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. You can find out more generally about Google and its advertising policies and principles at

Consent to use cookies

We will ask for your permission (consent) to place cookies or other similar technologies on your device, except where these are essential for us to provide you with a service that you have requested (e.g. to enable you to quote and purchase our products).

There is a notice on our home page which describes how we use cookies and requests your consent to place cookies on your device.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies:

How to contact us

Please contact our Data Protection Officer if you have any questions about this cookie policy or the information we hold about you.

If you wish to contact our Data Protection Officer, please send an email to [email protected] or write to The Data Protection Officer, The Insurance Emporium, Thorpe Underwood Hall, Ouseburn, York, YO26 9SS or call 01423 333483.

Do you need extra help?

If you would like this notice in another format (for example: audio, large print, braille) please contact us (see ‘How to contact us’ above).

Changes to this policy

This policy was published and last updated on 23 November 2018.

We may change this policy from time to time, when we do we will inform you via a notification when you visit the website.

A lunar monthly policy runs for, and premiums are collected on, equal periods of 28 days. This type of policy renews every 28 days.

Runs for 365 days from the commencement date and time shown on Your policy schedule; automatically renews annually.